Digital twin of the same model, generated on the Digital Cast platformPortrait of Fernand, a model from the People Choice databaseReal photoDigital twin
Digital Cast

Pick real people.
Generate what you need.

From one casting to a year of content.

You scroll through our database, you find the face, you pick. Same as always.

Now you can make campaign images with that face. With the model's consent, on our own platform.

Two ways in

Wherever you start from.

No shoot planned

You don't need one. Everything starts from the faces you picked.

Shoot already done

We pick up where it left off. Same models, new agreement each time.

The photographer stays. The model stays.
Only the number of images changes.

You generate on our platform, we release what you approve. Rather not do it yourself? We take the whole campaign off your hands, from brief to final images.

Database on the left, campaign on the right

Same man. Different day.

Beard to the chest, a waxed moustache, a paisley scarf on a checked jacket. The hardest brief AI can get. And it's still him.

Real photo: Fernand, a model from our database.

Our own platform

We're not an AI company.

We've been casting since 1992. We know these faces personally, and we know when an image isn't ready to go out.

AI does the generating.
People Choice does the rest.

The paperwork

Arranged like any other shoot.

Consent and rights

Consent, rights, fees, parental permission for minors. Exactly as you know it from us.

Discretion

Your material trains no AI. Your images stay on our own platform, where no other client sees them. Still images are generated in Europe.

The cast is ready.

Only your brief is missing?

Send us a short brief and we'll show you what it looks like with a face from our database.

It costs nothing, and nothing goes out until you've seen it and said yes.