About PEople choice

We started as Belgium’s first casting agency with real people. Today we are the first casting agency to combine that human touch with AI innovation.

Founded in 1992 by Chris Nachtergaele and Isabelle de Witte, People Choice pioneered in developing a new kind of talent agency. Instead of focusing solely on professional models, we built a diverse network of real people with real stories. A portfolio of fresh faces, authentic personalities, and genuine individuality. This innovative philosophy earned attention from national press and set a new standard for casting in Belgium.

Today, under the new leadership of Chloë A., we’re entering a new chapter. The heart of what we do remains the same: scouting authentic people and bringing fresh energy to every casting. But we’re also adding smart tools to move with the times.